Benefits of a Work from Home Day

By: Samantha Jarman, PR Executive

0265fecb008574415947b7d939df294b.jpg

Being in the office from 9-5 with your coworkers, your cluttered desk and daily gallon of coffee is the norm “work day”. Recently, many studies have proven that taking a Work from Home Day serves many benefits for not only the employee but also the employer and company. Check out a few of these benefits below:

 Saves Money

When you work from home you save money by eating your meals at home instead of picking up that $5 Starbucks latte on the way to work then the $12 salad for lunch. There is also no need to pay for babysitters, dog walkers or daycare when you are staying home for the day. Even the gas money saved to get to and from the office can add up. Meanwhile, your employer and company is able to save money when you are working from home instead of eating all of the company snacks and using up the company office supplies!

 Increases Productivity

A Stanford University study found that employees who take “work from home days” are 13 percent more productive compared with their in-office counter parts. Without office distractions and gossipy coworkers, employees have the freedom to get more done. A nationwide survey stated that 86 percent of workers said working alone allows them to hit maximum productivity. Whether you are working from your bed or at home office, you are more likely to be more focused and in turn, more productive. 

 Provides Balance in Life and Schedule

Taking a “work from home” day adds to something every hard-working professional strives for: A work/life balance. When you are able to take a day away from the office to do your laundry while you work or spend quality time with your pet in between conference calls, you are able to feel a sense of balance in your home life and work life. Being able to make your own schedule on work from home days to go to doctor appointments or run way overdo errands benefits your employer and company by not having to work around your personal responsibilities on in-office days. A Stanford study showed workers who took work from home days reported shorter breaks and fewer sick days.

 Increases Happiness

As mentioned in the previous benefit, work/life balance is something everyone is taking about these days and there is no better way to improve this than taking a day to work from home. A Stanford professor reported that employees who achieved this work/life balance by taking work from home days reported higher job satisfaction. Employees who take work from home days are able to cut through the noise and focus on what really matters: meaningful work and being happy doing it.

 

 

KCP Approved Team Bonding Activities

By: Molly Dance, Public Relations Coordinator

3CD04F1F-B0D9-422F-BC86-1EDF09DC9F0B.JPG

The best thing a company can do to create synergy, is for its staff to bond. Nothing is better than coming to work at a place where you know your colleagues on, not only a professional level, but on a personal level as well. Our team at KC Projects PR has made it our New Year’s resolution to spend quality time together outside of the office. When planning any team activity, the important thing to remember is to get people out of their comfort zones, to have everyone be in the moment and, of course, to have FUN!

 Below are five activities to do with your coworkers to create a bond outside of office small talk that are 100% KCP-approved!

 1.     Happy Hour- This is the best place to start. Pick one night a month to leave the office and head to happy hour! Happy hour is a nice break in your weekly routine and can even help you avoid driving home during rush hour. With everyone in a relaxed setting, it makes it easier for people to open up and get to know one another.

KCP Tip: Try to go to a happy hour that is hosting trivia or karaoke. Double the activities, double the fun, double the team bonding .

 2.     Exercise- After a stressful day at work, it feels good to blow off some steam at the gym. Grab your coworkers and check out a new workout class! Most gyms and workout studios have a guest pass and they are perfect to try out with your colleagues. 55 minutes of hard work and fun can lead to bonding that will carry over to the work place.  

KCP Tip: Try out each-other’s favorite fitness activity. They can be your witness!

 3.     Take a Class- Learning is good for the brain and fun when you’re learning alongside others! Try a cooking or Take a Pint & Paint class with your colleagues one day after work. This is a fun way to learn a new skill while challenging yourself with your coworkers. We took a wine blending class this week as a team and it was not only fun, but very educational. 6 new Birmingham sommeliers coming your way!

KCP Tip: Become the ultimate renaissance woman by learning the new and popular skill of cookie decorating. Schedule a class with our personal favorite cookie artist @janicedcookies!  

Classes by Kessler- Wine Blending Class  GRAND BOHEMIAN HOTEL MOUNTAIN BROOK

Classes by Kessler- Wine Blending Class GRAND BOHEMIAN HOTEL MOUNTAIN BROOK

 4.     Dinner- One dinner a month can be very beneficial to employees. Leaving the office to spend time together can change the dynamic of a group and allow people to open up to each other. Everyone bonds over food, am I right?

KCP Tip: Try the newest restaurant in town that no one has been to yet!

 5.     TV Night- Grab a bottle of wine and the remote for a chill but fun night with your fellow employees. Start on the latest Netflix series or indulge in some reality TV. Here at KC Projects, we bond over anything and everything BACHELOR!

KCP Tip: Have each staff member host a ‘TV Night’ at their house! It’s a good way to see what your colleagues are like in their natural habitat.

Happy Bonding!!!

How to Travel on a Budget

By: Sydney Sims, Spring 2019 Intern

Picture1.png

Have you ever wondered how all of your Instagram friends seem to be traveling around the world while you’re sitting on your couch wondering when you should get out of your pajamas?

It’s ok if that’s you, because it’s been me too! Towards the end of 2017, I decided that 2018 was going to be my year of adventure. My year of growth, knowledge and travel. And it was.  In 2018, I traveled to 10 different countries and made so many memories that even Instagram pictures can’t capture. “But traveling is not cheap,” you say.  Correct - but it doesn’t have to be overly expensive either!

I wanted to share some things I learned this past year about traveling on a budget, so maybe your trendy travel photos will be the next ones I see when I’m scrolling through my Instagram feed!

Marrakech, Morocco

Marrakech, Morocco

1. Plan in advance

You may be thinking: “Duh, Sydney, of course you have to plan in advance!” And you’d be right, but it’s a good reminder. Do you want 2019 to be your year to travel? Start planning now! It’s so easy to let the weeks and months slip away from us, getting caught up in work and other commitments, without making plans to take some time to travel. Do you want to travel by yourself? In a group? With new people? You can even work in a hostel overseas to make money and have somewhere to stay. The world is full of opportunities and experiences; you just have to take the next step.

  2. Travel during off-peak season

Traveling during an off-peak season opens so many doors. Tickets are cheaper, accommodations are cheaper, tourists aren’t crowding the streets and you have more of an opportunity to see what you want to see!

 3. Cook your own meals

Cooking and preparing your own meals saves so much money. And it doesn’t have to just be PB&Js! Depending on where you go while you’re traveling, there may be local markets and street vendors that sell food you can buy for cheap and take back to your hostel or Airbnb for lunch and dinner. Packing protein bars is a great idea for meal replacement or snacks too. You’re going to need lots of energy to make the most out of your trip!

4. Stay in an Airbnb or hostel

Don’t pay hundreds of dollars a night to stay in a hotel. Hostels and Airbnbs are much more reasonably priced! Just keep in mind that if you stay in a hostel, you’ll be staying with people you don’t know. (But hey, staying in hostels can mean new friends and travel buddies!) If you stay in an Airbnb, you have the option of staying by yourself or with friends. Staying in an Airbnb can also offer the opportunity to see how people live where you’re traveling!

 5. Travel light           

This year was the first time I traveled with a backpack. Not gonna lie - I was terrified I wouldn’t have enough or that I would forget something. But I loved it! I traveled a lot on the weekends, so traveling with a backpack was perfect for me. If you’re scared of the idea of not being able to fit everything in a backpack, that’s so OK! Just pack a light suitcase so you don’t have to lug around your whole wardrobe. And remember: bring layers you can wear everyday over whatever shirts you pack! Who ever said comfy was a crime?

 6. Do free stuff

Take advantage of free classes and events you may see on posters tacked on telephone poles around the city. In most places there are free museums or galleries, so take a look! You can spend weeks in some of the museums around the world! Having fun doesn’t have to mean spending money when it comes to traveling somewhere new.

 7. Experience nature (for free)

News flash (if you didn’t already know): nature is free!!!! And it’s all around you! My favorite trips I’ve taken this year have to do with the landscape around me. We get so caught up in ‘doing’ things and ‘going, going, going’ that we forget the natural beauty of the region we’re in. Rent a car, split the cost with friends and get out of the city to experience the hills and valleys around you. You may discover a new appreciation for the simple and naturally beautiful.

8. Walk everywhere you can

 Walking is the best way to see everything and take it all in - not to mention a great way to exercise while you’re vacationing! Walk in the touristy places for sure, but also in the places tourists skip over. You may just meet some interesting people who teach you more about the world around you!

 9. Ditch the souvenirs

  … Especially if you’re traveling light. I can’t tell you the amount of times I bought a souvenir from a place I visited and then just placed it in a box, never to use it again. Instead of spending your time (and money) picking out a souvenir, take pictures of who and what is around you! Trust me: your memories and pictures will be worth more than the crystalline rock you bought in the cave gift shop you visited. Like my mom always taught me, “If it starts with a j and ends with k, it’s junk!”

 10. The best places to visit on a budget in 2019:

And finally, number 10! After researching several websites, here’s a list of the best places (internationally and nationally) to travel to on a budget in 2019!

 ●     Merida, Mexico

●      India

●      Prague

●      Turkey

●      Portugal

●      Xi’an, China

●      Tbilisi, Georgia

●      Estonia

●      Atlanta, GA

●      New Orleans, LA

●      Chicago, Illinois

●      Oklahoma City, Oklahoma

I hope that after reading this you realize that traveling on a budget is, firstly, possible, and secondly, FUN! Don’t let money stop you from living your dreams and seeing places you’ve never seen before!

London, England

London, England

See below for a list of my favorite places I traveled to in 2018!

Sydney’s Top Picks: 2018

●      Israel

●      Marrakech, Morocco

●      Scottish Highlands

●      London, England

Getting Down to Business in 2019

By: Krista Conlin Robinson, KCP President & CEO

AC7A0642.jpg

It is a new year and with a new year it is the time to get motivated, invigorated, organized, fit and focused! As an ongoing practice, we should all continuously and consciously work to improve our own career crafts by changing and advancing with the respective industries.

You know the obvious must-do’s: better time management, improved conversions, increased sales, increase focus and engagement, etc. Since we all already know (and hopefully aim) to do those ‘obvious’ goals, I’d like to take this article in a different direction.

Here are few ways to sharpen your skills and get down to business in 2019:

 · Become Self-Aware – If seeing what others see of you is difficult, then ask people that you trust and who are sincerely interested in your success how they perceive you and what you see as your skills. Self-awareness and vulnerability have become assets, not weaknesses.

· Embrace Change – There is no constant in business and if there is a constant, then something is wrong. One of the most important soft skills you can develop is your ability to adapt. Employers look for people who are nimble, flexible and open to trying new things. Be curious and embrace the unexpected.

· Emotional Intelligence – This skill is the ability to recognize, understand and manage your own emotions (and others) when under pressure. Communicate with empathy and confidence when a crisis occurs. Build relationships with clients, customers and colleagues. Work to understanding one’s own reactions and triggers and managing others.

· Nonverbal communication – Your IQ may be top of the class but it is your nonverbal communications skills that project self-confidence and help deliver your expertise effectively. You need an executive presence to become a trusted advisor, publicist, manager, leader. This includes body language, hand gestures, eye contact, facial expressions, focus, and overall attire.

Your career today is an investment in your future. Incorporate these suggested skills into your professional goals for 2019 and your will be better prepared long term.

Gift Guide: KCP Edition

By: Nikki McCool, Fall 2018 Intern

christmas-gift-507x300.jpg

Christmas is one of our favorite times of year here at KC Projects PR! I mean who does not love the decorations, the Christmas sweaters, the parties and, of course, the GIFTS! Buying gifts for our family and friends are easy (that’s what gift cards are for), but what about impressing our co-workers when it comes to office gift exchanges?

Let’s be real, we spend time with our co-workers five days a week, morning to evening. Our co-workers have became some of our closest friends and our go-to for advice on food, fashion and the professional realm so they deserve a gift that will knock their socks off! Finding that perfect gift for a coworker, whether she is the girl boss, the glam girl, the new girl or the intern, is a challenge, but we have created this gift guide to help!

This KC Prōjects PR Gift Guide features some of our favorite local spots for gifts that are sure to win you the title of office MVP! Ready, set, GIFT!

1. Candles from Crave Candles.

A candle is a classic gift! You can never go wrong with adding another candle to your coworker’s collection and Crave Candles has a variety of different scents from wine scents (um, yum) to Pumpkin Spice! And, who knows, maybe they will share it with the office?!

2. A bottle of her favorite wine from Classic Wine Company.

You cannot go wrong with buying a coworker a bottle of their favorite wine, whether it’s rosé or Pinot Noir the Classic Wine Company has it all. The associates at the Classic Wine Company are so helpful in providing reviews and facts about each wine, helping you choose the perfect bottle for the ones you love.

3. A fashion-forward hat from South Boutique.

Everyone needs a hat as a fashion staple in their wardrobe, including your co-workers. Hats are the perfect winter accessory as they are both trendy and functional. When you can’t think of a gift off the top of your head, think of  buying a hat from South Boutique.

4. Office desk décor from At Home Furnishings.

At Home Furnishings is a close neighbor to KCP and they have everything that you need for a home or office. When buying for your “work friends”, what better gift is there than an office desk accessory  that they can use everyday?! It is a gift that will never go out of style!

5. A cozy scarf from Soca Clothing.

Do you know a coworker that is always COLD? With a scarf from Soca Clothing, they will never hold the office thermostat hostage again. Plus, Soca has a variety of fashionable options that they could wear time and time again!

6. A gift card to Lucky Cat Rolled Creams.

Does one of your coworkers have a sweet tooth? The ideal gift for the sweet-tooth lover would be a gift card to Lucky Cat where they can indulge in the unique flavors of ice cream!

7. A gift card to SalonU.

Do holiday gift-giving in “style” this year with a giftcard to local favorite, SalonU! Voted as the Best Hair Salon in Birmingham Magazine’s Best of 2018, you can truly give that stylish coworker the best of the best this holiday season.

8. A dopp kit from Caliber.

For the one who loves to travel, get them a Barbour dopp kit from the local outdoors store in downtown Homewood. It is the perfect gift for men or women to store their toiletries in a rustic and stylish way. This is a timeless, practical gift that will last them years on end.

9. Baby Bites® from Pastry Art Bake Shoppe.

An original creation by pastry chef Carol Gregg, Baby Bites® have virtually replaced the traditional petit four as the scrumptious treat-of-choice for weddings, baby showers, parties, family gatherings and are the perfect gift for this holiday season! With a variety of seasonal designs and flavors, they provide the perfect assortment of holiday cheer in any office.

10. Taste of Alabama Basket from Alabama Goods.

Give the gift of culture to a coworker that is not from our beautiful State. Each holiday basket is packed with the freshest gourmet sweet and savory foods and is ready to open and enjoy. And the best part is everything in the basket is made locally in Alabama. This a unique gift that is sure to make every belly and heart full this season!


Workwear Can Be Much More Than SUIT-able For Fall!

By: Nikki McCool, Fall 2018 Intern

Who wouldn’t want to bring some #werk to the workweek?

Bringing personal style into the workplace isn’t just for the fashion bloggers of Instagram, anyone can do it using everyday items in their closets. No matter your industry, career or title, being trendy is always possible, all you need is a little creativity, open-mindedness and some fashion-inspo, which is where this blog comes in.

Fashion has always been a way for an individual to express who they are through their unique style; however, bringing that personal style to the workplace can have its challenges. Well, good news for you! In today's working world, fashion has drastically shifted from shoulder pads and pants suits to power colors and empowering designs. Learn how to bring “who you are” into your workplace by reading a few styling pointers and tips below on how to be trendy-chic, yet professional!

Before diving into the styling tips, let's first talk a little bit about the history of women’s work-attire. When women first began working in the corporate world, they dressed to “blend in”.  Feminine fashion in the workplace was once bland suits, bulky shoulder pads and minimal color. There was not a platform established yet for women to include their fashionable style into their work apparel.  Fast-forward years later, and look at how much it has evolved! Colors, patterns, prints and statement pieces are everywhere!

Looking back over the past 50 years, you can tell women’s fashion, specifically in the workplace, has drastically changed. Something that once was so uniformed has been transformed into women expressing their individuality through their work-wear style, and I, for one, could not be happier!

Fashion has evolved into celebrating who you are through your unique style instead of being uniformed into what is “suitable” for the workplace. A quote by Carolina Herrera sums it up so simply but powerfully, and it is the true definition of women representing their individuality in any outfit at any occasion: “Fashion has always been a repetition of ideas, but what makes it new is the way you put it together.”


Versatility ability.

Now for the styling points and tips to adding your own personal touch to your work attire. Personally, I love using pieces in my closet that are versatile. When you add these type of pieces to your workwear, they become pieces you never thought you would add! You will eventually be saying to yourself, “Why haven’t I ever worn this to work before?!”

One of my favorite staple pieces is a pair of classic black jeans. Black jeans are something you can either dress up for work by throwing on a pair of your favorite heels or dress down for a casual Friday by wearing a graphic tee with your favorite pair of booties.

Sweater Weather.

One of my favorite pieces for work in the fall/winter are sweaters. I mean HELLO, sweater weather! Sweaters are a piece you can never go wrong with in the fall. If you are feeling comfortable vibes midweek, throw on a sweater with your favorite pair of pants and finish your style off with a pair of loafers. This a good balance between comfy meets trendy! Personally, this is one of my go-to outfits almost every week, because who doesn’t like to be comfy at work but still stylish?


Blast from the Past.

Corduroy is a huge trend that has made a comeback recently, especially for its versatility in a wardrobe. I love when trends from the past come back and add a twist on modern day fashion. A pair of corduroy skinnies, bell-bottoms or a skirt is the perfect statement piece to add to your wardrobe. You can wear a blouse with a pair of corduroy skinnies or bells with your favorite booties. If you are going for a cozier look, change out the blouse with an oversize sweater. I recently just bought a corduroy skirt, and it is now one of my favorite pieces in my closet. I pair my skirt with a pair of over-the-knee boots and either a crop sweater or blouse for a simple, but stylish look.


Be a Pro at Professionalism.

What about the days where professionalism is absolutely key? Sometimes we have those days where we need to be more polished than others. Whether you are interviewing for a job or meeting with a potential client, there is one item in your wardrobe that could turn your outfit into sleek professional: a blazer. Adding a blazer with a pop of jewelry is the ultimate balance for professionalism. My go-to for this type of outfit is a pair of black pants, nude heels, a solid color blouse with a black blazer. For the finishing touches, I layer a few dainty gold necklaces and a pair of minimal gold earrings. You can never go wrong with gold jewels!



Fashion has always been something that I have appreciated. I love having the option to incorporate my everyday style into my work-attire, while still being professional. You can tell a lot about a person by the way they dress and that is what I love most about fashion. It is a way for all of us to be YOU-nique and express our individual style, even at work where past pretenses told us to blend in. Now you know that you don’t have to go out and buy “professional” work-attire when you have pieces in your closet that could #werk for any occasion. Step outside of the ordinary work-attire, and express your individuality, while still being a total #girlboss!

Check out a few of these different stores that have stylish, but affordable workwear:

It's Time to Talk Time Management

Screen Shot 2018-11-05 at 3.10.28 PM.png

By: Molly Walsh, KC Pröjects Fall 2018 Intern

Do you ever feel like the years are short but the days are long? Just wondering, because honestly, I can’t relate. There are never enough hours in the day to truly accomplish everything on the trusty to-do list that guides your every life decision. Although it may be true that we have as many hours in the day as Beyonce, we do not have a whole team of people taking care of most of our responsibilities like she does (no shade, B, still love ya).  

So what are we going to do about this? How can we really get our work done efficiently without going a little bit crazy? I’m not perfect, nor am I an expert, but on my very best days I use these tips and tricks to get everything taken care of from assignments to laundry. No matter what is on your to-do list, try out one (or all) of these tips, and see if they make a difference!

  1. Take advantage of apps when you can.

    1. Believe it or not there is probably an app for whatever day-to-day chores you need to get done. If you need to get groceries today, then try getting them delivered! I personally love Publix grocery delivery, and they get everything on your grocery list to your door within an hour! It takes me at least two hours to go to the store, pick what I need, load it in my car and drive home in traffic. I also use aa app to get my dry-cleaning picked up and dropped off so I can avoid spending time going to a physical location. Those hours spent going to and from places are precious time I could have spent checking the emails that have piled up. Apps really can be life-savers!

  2. Designate a work environment.

    1. Whether you are a business professional or a student, if you are not working out of an office today, then designate a part of your house that is for work ONLY. If you try to work from the bed or the couch, your brain will associate that setting with relaxing, and you probably won’t get motivated to get things done. This can lead to hours of wasted time browsing the internet, spacing out or even sleeping. Put any distractions across the room, find a space with a big surface and a spot you can sit up straight so that your mind is ready to get focused and stay focused.

  3. Narrow down your to-do list.

    1. If you are anything like me, then you make yourself a long to-do list every morning. Usually only two or three things actually get done on the list and then I feel terrible about myself, because I didn’t get everything done. In reality, most of the things I aspire to do can wait until the weekend or later that night. Get honest with yourself and only write down things that actually matter. Prioritizing urgent tasks will allow you to get to them sooner and spend more daylight hours on the most important tasks so that they aren’t hanging over your head at the end of the day.

  4. Timing is everything.

    1. If you don’t have a planner then you need to get one NOW. Try using it to map out your day, prioritize your tasks and simplify your life. Here’s a tip: next to each meaningful task you have planned, write in brackets a realistic timeframe to get that item completed. That way if you book something for an hour, you will most likely work faster to avoid going over the time you allotted. The same goes for other activities that are outside of work, yet still important such as working out or visiting loved ones. Decide you will be there for a total of one or two hours, and then leave when that time is up, otherwise you may dilly-dally into tomorrow.

The truth is, none of us are perfect, and sometimes unexpected distractions come up or we just have an off day, but for the days when you feel ready to take on the world, these tips will help you get more out of your day so you can get more out of your life! Happy time-managing!



KC PROJECTS PR IS ACCEPTING SPRING 2017 INTERNSHIP APPLICATIONS

Screen Shot 2017-03-29 at 9.29.04 AM.png

KC Projects PR is looking for PR interns to start for the upcoming season. We are looking for candidates who are extremely organized, motivated, and hard-working. Candidates must have great interpersonal and phone skills, be able to adapt to a fast paced working environment. We appreciate a passion for presentation, social media and creativity. You should have a college-level understanding of communications and the desire to learn more about the PR industry. Knowledge of Word and Excel are required.

Roles and responsibilities include, but are not limited to: 

  • Assisting with general daily administrative duties

  • Relationship building and networking with colleagues, clients, and the media

  • Working as part of an account team to implement media plans

  • Creating media lists

  • Researching and writing press releases

  • Tracking print, broadcast, and new media for ideas and coverage

  • Assisting in the strategic development of PR plans for all clients

  • Preparing press kits, which include bios, fact sheets, menus, recipes, press clips, and photos

  • Updating press kits as necessary, tracking and creating clips

  • Working with images, including reducing size, cropping, and lightening

  • Scanning and archiving editorial placements

*Needed 2 to 3 days per week. Hours are flexible; however, interns must be available a minimum of 15 hours per week. Internship is unpaid.

Please apply by sending resume to: LaceyRae@kcprojects.net

YOU NEED THESE 5 PODCASTS IN YOUR LIFE AND YOU NEED THEM NOW

Picture1.png

By: Molly Walsh, KC Prōjects Fall 2018 Intern

Podcasts are the greatest things you probably never knew you needed in your life. I’m sure a friend or a family member has told you a million times to check out this podcast and that podcast and you are so overwhelmed you just stick to the same old music you always listen to. It’s time for a revolution, a rebirth and a renewal for your ears and your mind. It’s time to start listening to podcasts.

2018 was the year of podcasts, Apple music has over 500,000 active podcasts with 18.5 million episodes in over 100 languages. According to podcastinsights.com, podcast listeners are typically highly educated and thoughtful people. I love podcasts because I can learn, laugh or ponder the meaning of life while doing everything I normally do such as cleaning up around the house or driving to work. You feel like these people are your friends, telling you about their week or updating you on the news and frankly, the information comes in handy more than you would think. Stimulate your brain and switch up your daily routine with these 5 amazing podcasts.

  1. Girls Gotta Eat

This podcast is hosted by two comedians living in New York City just looking for love, some sanity and a good pizza. Rayna Greenberg is the brains behind the popular instagram account @onehungryjew and Ashley Hesseltine is the founder of @brosbeingbasic and @fashiondads_, which are also popular Instagram accounts. The girls talk about dating and relationships as the basis of each episode, but every new one has a unique twist to it. They often include guests that range from NFL players to fellow comedians and doctors.

What I love about this podcast is that every episode brings something new to the table, but the hosts are always hilarious, which is the kind of consistency that I think we can all appreciate. I recommend listening to this if you are going to be in the car for an hour or so because it makes it feel as if you are riding with a couple of friends just chatting away. You’ll laugh, you might cry and you’ll learn something new. Will it be profound? Chances of that are low. But let me tell you one more time - it. will. be. FUNNY!

2.) The Daily

This podcast is published by a little something called The New York Times, ever heard of it? Hope so. This show is hosted by Michael Barbaro and it selects the most important news story of the day and breaks it down for you piece by piece, twenty minutes a day, five days a week. Want to stay updated on the most relevant headlines so your co-workers and peers think you’re more well-read than you actually are? This is the podcast for you. It’s quick, it’s easy, it’s informative and you need to incorporate it into your life.

What I love about this podcast is how they often have amazing insights from credible sources on every topic. I don’t know how they do it, but these podcasts are some of the most well-planned news recaps I have ever heard. I like to turn this on while I’m getting ready in the morning to feel “in the know” before I start my day or in the car on the way home to get a recap of anything I missed in the realm of news.

3.) Thick & Thin

Blogger, YouTuber, L’Oreal employee and overall influencer. Katy Bellotte recently began a podcast with just herself and the microphone and let me tell you- listening to this is wonderful. Yes, I said wonderful. This recent college-graduate living in New York City by herself is just trying to figure IT out and I love trying to keep up. By “it” I mean relationships, work, New York and society’s expectations. Bellotte turns fears and failures into relatable antidotes and successes into admirable tales of triumph. She’s smart, poetic and touching.

What I love about this podcast is how relatable it is. If you are a young adult or an adult at all, this feels like your older sister is giving you her best and most honest advice. I learn a lot from her too whether it be new books to pick up, tips and tricks on how to thrive while living alone or just how to get by. Katy has us all covered, through thick & thin.

4.) Stuff You Should Know

This is quite literally a podcast about stuff you should know. Hosts, Josh and Chuck, will keep you in the know on everything from the definition of dark matter to who Rosa Parks was. This podcast is light, easy and educational without feeling like you’re back in the dreaded classroom. The thing is- every episode really is about stuff we should know and by turning it on in the background of chores or errands, we learn without trying which is always great.

What I love about this podcast is that it acknowledges that humans don’t retain as much information as they should. People have a tendency to practice a concept called selective exposure which can lead to selective attention and selective retention. Basically, we choose what we want to see or hear and then we choose whether or not we remember it based on our level of interest regarding the topic. You should know who Rosa Parks is though, okay? Listen to an episode or two and figure it out.

5.) Gals on the Go

If you are anything like me you are probably wary of influencers at this point. They are everywhere, their photos are way too filtered and they can’t stop talking about getting 20% off HelloFresh using their code. It can get to be too much and the content that was once helpful, such as a YouTube video on ways to be productive or a morning routine, can now feel like one long advertisement for a sponsored product. Gals on the Go is a podcast created by two students from the University of Georgia, Brooke Miccio and Danielle Carolan, who are successful YouTubers. Their videos are full of endorsements and I can’t stand watching them anymore, but the podcast they created together is where their actual content goes to thrive.

Do yourself a favor and SKIP their videos but listen to their podcast because what I love about it is that these women cover everything from dinner recipes to productivity and travel tips to new workouts they tried so you don’t have to. It’s great, it feels like you’re listening to a friend and is relatable and helpful even if you are no longer a student yourself.

6.) BONUS PODCAST: The Bitch Bible

This is hands down one of the best wastes of my time that I partake in and i’m proud of it. The Bitch Bible is hosted by Jackie Schimmel and you may be asking yourself - who is that? That is exactly the point. She is just another person in the world who does nothing all that relevant or helpful besides being married to a music producer who writes songs for Niall Horan (RIP One Direction). Jackie tells it like it is though because she has nothing to lose and it’s wonderful, if you want to hear a bored twenty-something roast you for buying faux pumpkins at Home Goods or talk about the Desperate Housewives in a depth you never knew existed then this is the podcast for you.

What I love about this podcast is that her stories of past nights out that ended in disaster or her irrational fear of birds or her close, personal relationship with her grandmother are hilarious and refreshing. If you want to feel like you’re attending a stand up comedy show about nothing, while you drive to work in the morning then turn this on and thank me later.   



COMMON SOCIAL MEDIA MISTAKES

social-media-mistakes.jpg

By Caleb Carden, Fall 2017 Intern

In 2017, social media is practically inescapable. Children under the age of 10 have never known a world without it, and even our grandparents are joining Facebook to keep in touch with friends and family. Ideas for new platforms are emerging every day and the leading platforms are only growing and evolving. In order for any business to stay current and successful, it is crucial to maintain an online presence and stay connected to the world around you.

Whether the primary purpose is to sell your product or just to keep your customers informed, social media is an excellent tool to engage with your audience. Every business has their own brand identity and voice, but it’s important to always keep in mind best practices for managing your social media accounts. While some of those best practices may seem obvious, a lot of businesses are guilty of making these common social media mistakes:

1. Not Knowing Your Audience

The biggest crime any business can commit is not understanding their audience. If your target market is women age 30-55, you’re not going to use the same marketing strategy as someone would to target teenage boys. It is crucial that you first know whom it is you are trying to reach. Once you know exactly who are you communicating with, you can drive the conversation by tailoring your content for that audience and get the best reach possible.

2. Posting Too Much Too Often

The quickest way to get your followers to hit that “unfollow” button is by posting too much too often. Unless you’re Beyoncé, you probably can’t get away with posting multiple times within and hour or so. If your content is flooding someone’s timeline, they’re going to grow tired of seeing it and immediately opt out of seeing any further posts from you. It is best to keep at least two hours between each post, especially on platforms like Facebook and Instagram where posts are not necessarily in chronological order on your feed. Keep in mind the type of content you are posting and who is going to be viewing their timelines at the time you are posting in order to reach the best possible audience.

3. Boring/Annoying Your Audience

A lot of businesses are guilty of “recycling” content, and this can be incredibly dangerous. Your followers will begin to catch on if you are posting the same content multiple times and will become bored or annoyed. One of the most important things I’ve learned is to always keep your content fresh. It’s very easy to re-promote a message by changing up the imagery and text that goes along with it. By having multiple images on hand and editing your copy, you can get away with posting the same message several times without annoying your followers.

4. Not Creating Value for Your Followers

It is important that you create value for your audience with each post. Why should someone invest in your business? Why should they follow or subscribe to your content? Keep these questions in mind when creating content so that each post is purposeful and valuable to the customer. Sometimes businesses forget their purpose and will post content that isn’t really helping the customer in any way, which can lead to customer confusion or dissatisfaction.

5. The 80/20 Rule

The 80/20 Rule is a social media marketing strategy that says 80 percent of your content should be informational and educational while only 20 percent should be direct promotion of your business. Most businesses don’t follow this rule exactly, and it’s not detrimental if you don’t. Some businesses find a ratio that works best for them, and that’s great! The 80/20 Rule is just a guide for what to strive for in order to keep your audience informed and entertained without hard selling in every single post.

Keep these common mistakes in mind when managing your social media in order to maintain your following and create a successful online brand. By learning best social media practices and applying them to your accounts, you can make the most out of every platform and grow your following - and ultimately, your business.